The sign that is used to initially attract customers to a business is all about making the right impression, and in the world of small business, first impressions can mean everything. When you are in the process of ordering your very first sign as a small business owner, there are a few very important, and often unknown, rules that should be followed. It all comes down to a basic listing of ABCs of sign usage for small businesses that you should be fully aware of before you order your sign and have it installed.